Mercedes – King of the Jungle

Combining an unorthodox pairing of alpha businessman and jungle giant, Framestore’s skilled 3D artists crafted an astonishingly believable hybrid character for the piece, which premiered at the Hamburg Car Festival in Germany on 24/09/2017.

For the new S Class itself, CG proved key in answering how to shoot the new vehicle in public view. Due to the hot anticipation around the model’s release, various shots - such as those on Madrid’s famous Bridge of Toledo - were achieved only by physically covering the new features of the car, to be reconstructed and implemented later in post-production. Says Leonardo Costa of the solution, ‘As a passerby, there can be nothing quite like seeing a driver wearing a lion mask, covered in tracking markers and a Macbeth ColorChecker, driving a Mercedes S Class through Madrid.’ Special attention was also paid to the silhouette of the car, which had been illuminated by light trucks in the exterior shots. Leonardo’s team took care to remove any hint of reflection of the set-up, in the knowledge that the lines of the new model would be key to the impact and beauty of the campaign.

Mercedes – King of the Jungle
Mercedes – King of the Jungle
Mercedes – King of the Jungle
Mercedes – King of the Jungle
Mercedes – King of the Jungle
Mercedes – King of the Jungle
Mercedes – King of the Jungle