Smithwicks

Taking 5 months of production, the spot cleverly uses a combination of live action and bespoke CGI animation to bring to life the cinematic world of the brewery in which our CG animated hero character is seen crafting the perfect pint. 2D Lead Artist Leonardo Costa explains, "Smithwick's was a very creative and technical project to be involved in. We comped numerous assets including the CG squirrel itself, fire (matches), dust, flares, light rays and so on. The close up of the squirrel's eye took more than 2 months to get right. We added every single layer possible to make the eye as photo real as possible."